Determining Fair Prices

Part of Feminist Business School is looking critically at business as usual. One of those ways is looking at pricing differently, more humanely — from pay what it’s worth to pay what you can to pay for results and now Tara Gentile’s pay what makes sense.

I know there have been loads of ad agencies who have talked about alternative business models. But whether it’s hourly and retained hours or value-based pricing, the driving factor remains profit. I wonder if any of them looked at a new model from the point of view of the collective “us” rather than the individual “I.”

As I start to think about pricing my services, how do I do so with intention AND also with the opportunity to experiment, learn and try both new and old ways of working? Perhaps being intentional is the differentiator? Or how that intention is being set? Not with the goal of profit, but with the goal of the collective good?